Frequently Asked
Questions about SEO Copywriting
What is seo?
Search engine optimization, or seo, is the
process of making websites and online content more attractive to
search engines, resulting in improved website and page rankings
and better positioning in search results.
What is an seo copywriter?
An seo copywriter is a professional writer who
specializes in writing search engine optimized content for
online communications.
What is the difference between a
website copywriter and an seo copywriter?
A website copywriter specializes in writing
websites, landing pages and micro-sites. A website copywriter
should have some experience with search engine writing, but may
not specialize in the service area. Like a website copywriter,
an seo copywriter writes website copy and content, but also
writes optimized web content for articles, press releases, e-zines,
online ads, blogs and more.
How can an seo copywriter help me?
An seo copywriter produces content that helps
your website and pages rank well and fair better in search
results. In addition to providing content that attracts search
engines, an seo copywriter uses traditional marketing principles
and online techniques to keep visitors on your website and
convert those visitors into customers.
How much do seo copywriting services
cost?
Costs for seo copywriting services vary
depending on the project, project size, resource availability
and delivery schedule. Typical seo costs range from $250 - $650
per page or $1500 - $4500 per website.
How long have you be writing seo copy?
I began writing keyword-rich copy for
corporate intranets and online technical documentation in 1999
before I even knew what search engine optimization was. In 2004,
I began using my own site as a platform to teach myself search
engine optimization. In 2005, I made seo copywriting my
specialty.
What is your process for writing seo
copy?
- After receiving your request for
services, I contact you via phone or email to discuss your
project.
- Once we agree on project details, scope
and deliverables, I provide you with a quote.
- Once I receive your deposit and signed
agreement, I review provided background materials, your
current website and research keywords (if not provided).
- I provide you with an outline.
- Upon your approval, I begin writing your
seo copy.
- I send you a first draft.
- Once I receive your change request, I
make changes and submit final copy.
- An invoice is sent via email along with a
feedback request.
How long will it take to complete my
seo copywriting project?
The amount of time it will take to complete
your seo copywriting project depends on the type and size of
your project. Projects can last from one to six weeks.
How do we get started on my seo
copywriting project?
Email the details of your project to
quotes@ayanaglaze.com.
What information do you need to write
my seo copy?
There is no set information I need to complete
your project. However, I’ve provided
a list of the most
helpful background literature that would help fill
your search engine writing request.
Do you write search engine optimized
content for projects other than websites?
Yes. In addition to websites, landing pages
and micro-sites, you can contact me for seo copywriting projects
like articles, press releases, online bios, case studies,
testimonials and blogs.
I don’t have a website. Should I still
be concerned with seo copy for my other online marketing
collateral?
Yes. Even if you don’t have a website, you can
benefit from search engine optimized content. Web searchers,
journalists and prospective clients can still find you online
when you optimize your articles, press releases and blogs for
search engines.
Do you offer any print writing
services?
Yes. I have experience writing for both the
online and offline worlds. Print copywriting services include
annual reports, brochures, case studies, user guides, white
papers, sell sheets, sales letters and direct mail.
